Skip to main content

New India spends more during Christmas than Diwali

How was your last Christmas? Weekend and Christmas on Monday was an ultimate combination for enjoying a family outing. The festive season was at its peak. isn't it? A few years ago, this would sound like some joke, as in our country, the festivities peak during Diwali and go down towards the end of the year. But now, mall-owners are saying, Christmas is the anchor period for festival sales. It is going beyond Diwali sales. 

New India spends more during Christmas than Diwali by Vibhu & Me
After coming to Delhi, I realized that the buying trend of people here is largely based on festivals, seasons and sales. In my hometown, giving gifts on Diwali is limited to offices only. People still prefer to visit family members and friends than sending them gifts or sweets. However, here in Delhi NCR, gifting is an important part of Diwali celebration. And that's why I see a huge number of gift shops getting aligned from September only. When it comes to Christmas, gifting even goes way higher. There is a growing trend of gifting on Christmas especially among kids. And now every other family is celebrating Christmas with decorating their own Christmas tree. Parents make sure to buy gifts for their kids as a token from loving Santa. And that's why people spend far more on themselves for Christmas as compared to Diwali as they buy gifts and goodies. Malls and local shops provide just the kind of shopping experience they need during this time. So our sales shot up.

Christmas decors in Malls by Vibhu & Me
As per a write-up of The Economic Times, Mall owners are spending more Christmas than Diwali. Three-fourth of their expenditure on Christmas is for decor only. Almost every Mall have a Christmas tree as tall as it could be. They also try to create the atmosphere of snow and kids friendly plays. These malls make sure activities are planned for kids which include theatrical and musical performances. All this contributes to more crowd coming to malls during Christmas season and eventually, sales go high. People end up making more purchases for their winter wardrobe when they go to malls. Moreover, people are in a celebratory mood, going to parties and meeting a lot of friends. So the nature of purchase changes. They even opt costlier brands and items. Clearly, Christmas fairs attract more attention as it combines the festivity along with the recent launch of the winter sales. At Diwali, the focus is more on durables kitchen and electronic items and apparel. However, for Christmas it is also about toys, gifting options and confectionary that see a spurt in sales and volumes.

Now, this trend is mostly for North India as Diwali is still much bigger down South. But there also shopping drift is changing. Malls are announcing special discounts and offer between 15 December and 15 January. Some 15 years back, this one month (from 15 December to 15 January) was considered in inauspicious as sales used to go lowest. But with changing times and liking, people are preferring shopping during Christmas season with the name "Year End Sale".

How much you spent last weekend? I bought a gift for my son. A few decorative things and a good number of confectionary items. Yes, it was close to Diwali 😀 although unintentionally!!

Listen This Post Stop Listening Post


Popular posts from this blog

Worshiping Krishna.. वसुदॆव सुतं दॆवं कंस चाणूर मर्दनम्..

Shri Krishna Ashtakam is a worshiping prayer devoted to Lord  Krishna praising his powers and glory. Ashtakam means a prayer which contains eight hymns(slokas). Each hymn or verse is composed of four phrases, each describing one quality or great acts of Sri Krishna. And, each sloka is composed in two lines. It is believed that krishnashtakam lyrics possess great powers. Here is the English translation of this holy verse : वसुदॆव सुतं दॆवं कंस चाणूर मर्दनम् । दॆवकी परमानन्दं कृष्णं वन्दॆ जगद्गुरुम् ॥1॥ Vasudeva Sutam Devam Kansa Chanura Mardanam... Devaki Paramanandam Krishnam Vande Jagadgurum.. I pay my tribute to the teacher of this world Krishna, who is the son of Vasudev, who killed Kansa and Chanura and who is the source of great joy to Devaki. अतसी पुष्प सङ्काशं हार नूपुर शॊभितम् ।रत्न कङ्कण कॆयूरं कृष्णं वन्दॆ जगद्गुरुम् ॥ |2| Atasi Pushpa Sankasham Hara Nupura Shobhitam..Ratna Kankana Keyuram Krishnam Vande Jagadgurum... I salute to the teacher of this world Krishna,

#TheWomanThatIAm #RRxMM I am not the woman who..

I am not the mother who.. I am not the mother who stayed longer with her newborn, I resumed office when he was barely 2 months old. I am not the mother who witnessed each of my kid's milestones, I got to know them when being told. I am not the mother who could tell breastfeeding stories, my child is a formula-fed gold. I am not the mother who keeps the house spotless, I let my son scatter toys and go overbold. I am not the mother who manages a detailed list for parenting chores, I often keep my to-dos on hold. I am not the mother whom people admire, I hear people calling me selfish and cold. ALSO I am a doting mother who tries to juggle between family and work every other minute.  I am a mother who watches silly cartoons with my boy.  I am a mother who repeatedly tells the same story every night.  I am a mother who cooks my son's favorite food every week.  And I am also a mother who is the closest person in my son's life! I am not the wife wh

My 'Invisible' Accomplishments #DecadeHop #RRxMM

As we entered 2020, through this post I am trying to contemplate the coolest, most daring, and most significant feats of my life during the last decade. Now the more I regress my memory, the more I feel there are two types of achievements or accomplishments that I can ponder upon; Visible and Invisible. Visible ones are those that I can count on my finger like a parrot and others can nod also. I got specs on, married to a not-so-romantic man, produced a baby, started writing and added good 17 kgs in my body volume (I was 50 in 2011). However, there are many invisible accomplishments too that either I know silently or very few can assert. From 2011 to 2019, Who am I now From a coy soul to now an outspoken woman, the trek was not easy. I achieved it. From being a no-makeup girl to now a lipstick swatches observer, the transition was tough. But it happened. And from being a sweet hater to now a sweet lover, the change was mysterious yet occurred. And now I can die for Gulab Jamuns.