Skip to main content

New India spends more during Christmas than Diwali

How was your last Christmas? Weekend and Christmas on Monday was an ultimate combination for enjoying a family outing. The festive season was at its peak. isn't it? A few years ago, this would sound like some joke, as in our country, the festivities peak during Diwali and go down towards the end of the year. But now, mall-owners are saying, Christmas is the anchor period for festival sales. It is going beyond Diwali sales. 

New India spends more during Christmas than Diwali by Vibhu & Me
After coming to Delhi, I realized that the buying trend of people here is largely based on festivals, seasons and sales. In my hometown, giving gifts on Diwali is limited to offices only. People still prefer to visit family members and friends than sending them gifts or sweets. However, here in Delhi NCR, gifting is an important part of Diwali celebration. And that's why I see a huge number of gift shops getting aligned from September only. When it comes to Christmas, gifting even goes way higher. There is a growing trend of gifting on Christmas especially among kids. And now every other family is celebrating Christmas with decorating their own Christmas tree. Parents make sure to buy gifts for their kids as a token from loving Santa. And that's why people spend far more on themselves for Christmas as compared to Diwali as they buy gifts and goodies. Malls and local shops provide just the kind of shopping experience they need during this time. So our sales shot up.

Christmas decors in Malls by Vibhu & Me
As per a write-up of The Economic Times, Mall owners are spending more Christmas than Diwali. Three-fourth of their expenditure on Christmas is for decor only. Almost every Mall have a Christmas tree as tall as it could be. They also try to create the atmosphere of snow and kids friendly plays. These malls make sure activities are planned for kids which include theatrical and musical performances. All this contributes to more crowd coming to malls during Christmas season and eventually, sales go high. People end up making more purchases for their winter wardrobe when they go to malls. Moreover, people are in a celebratory mood, going to parties and meeting a lot of friends. So the nature of purchase changes. They even opt costlier brands and items. Clearly, Christmas fairs attract more attention as it combines the festivity along with the recent launch of the winter sales. At Diwali, the focus is more on durables kitchen and electronic items and apparel. However, for Christmas it is also about toys, gifting options and confectionary that see a spurt in sales and volumes.

Now, this trend is mostly for North India as Diwali is still much bigger down South. But there also shopping drift is changing. Malls are announcing special discounts and offer between 15 December and 15 January. Some 15 years back, this one month (from 15 December to 15 January) was considered in inauspicious as sales used to go lowest. But with changing times and liking, people are preferring shopping during Christmas season with the name "Year End Sale".

How much you spent last weekend? I bought a gift for my son. A few decorative things and a good number of confectionary items. Yes, it was close to Diwali 😀 although unintentionally!!

Listen This Post Stop Listening Post


Popular posts from this blog

My Monsoon Love Hate Love Story

Last year, almost the same time, I packed every belonging of mine and landed to a place which is close to my heart. With bag and baggage, my family moved from Delhi to Lucknow. It was monsoon time when I came here and thank god I witnessed a prosperous rain. Lucknow, though smaller compared to Delhi, is a place I distinguish since childhood. The city of Nawabs is believed as the happiest city in India. As our move was well calculated, my husband and I made sure to have all those things in our lives that I missed being in Delhi. A bigger house (that we can afford), green surroundings, street food access that we missed in Delhi and people who talk in our native tongue.

The Hate Story

I hated the rain when I was in Delhi. My house was in a busy lane of a crowded Delhi locality, and I was living on the second floor of the building. Hence neither I had easy access to the road, nor to terrace. When it rained, I was forced to stay inside. Roads used to get sunk even after the rain of half an…

The Utopian World Of Smart Devices

I would like to start this post with telling readers my profession. I am a software professional who has a decade of experience in technology and software development. In those 10 years, I have very closely seen how technology has evolved. Of course, the first urge was the necessity that let every invention happen. And then technology got advanced to make the user experience better and further sound. In the chain of making every sort of experience pleasanter for users, the era of smart devices came. We all remember the time when smartphones came into the market. Before that, we had those dial phones and keypad mobiles. We were able to talk to the other party. But the progression of technology made it real to actually see with whom we talk. We still talk through phones but with added feel and warmth.

The Utopian World Of Smart Devices

Not only smartphones, but there has been an exponential increase in the number of smart devices around us in the last 5 years. When I first heard the ter…

Food Habits That I Am Going To Change This Year

This post is for New Year resolutions blog train. The blog train is hosted by Vartika, Alpana and Prerna,  sponsored by Pandora's Box and Recipe Dabba. My topic is Dr Feelgood - How are you planning to tweak your Food Habits for 2019 .  

We all desire to stay healthy and happy. Yes, happiness is very much connected to our health. But today's sedentary lifestyle has made us fall for quick meals and unhealthy choices. Over the course of time, these quick things give us side effects that rather don't go quick. Eventually, we fall prey to weight loss industry which asks for cutting sugar, salt, oils, carbs, dairy product and almost everything which is there in our kitchens since our grandparents time. We run after different diets (Ketogenic diet, Vegan diet, Raw food diet etc) and we even believe in schemes like having dinner before sunset, getting rid of rice, keeping a distance with fruits and avoiding any type of fat.

Is this way of keeping ourselves fit sustainable in the …